Market Segments

Household and Personal Care

In the industry of household, the normal functions are cleaning the dirt, eliminating germs and bacteria, giving luster and protection to surfaces. Nowadays, these functions are complemented with additional ones, such as less irritation to the skin, more abundant and creamy suds, longer effect, greater ease of use, lesser risk to the environment and pleasing fragrances.

The high level of demand in relation to these attributes stimulates a continuing process of innovation in the formulation of products. Consequently, different combinations of raw materials are tested in order to reach the expected performance.